Insight driven
Content first
Your brand spends crores producing content in Mumbai that lands in Madurai like a foreign language. We make stories that are born regional, not dubbed.
See the work (103)AI Collective Private Limited.
Noida. Kolkata. Mumbai.
GST Number :
09ABFCA2564E1ZS
A Calcutta Xaverian and IIM Bangalore alumnus, 20+ years in branded content marketing & distribution. Former Creative & Regional Programming Lead at Radio One, spearheading national campaigns along with vernacular content marketing with deep cultural insights.
Cofounded ICE Media Lab, his first content shop that built award winning content for some of India's biggest brands.
Building BC[f]W, an intersection of his experience with the latest technology, achieving content innovation at scale.
Not an agency.
A content collective.
BCF runs on a distributed creative collective model. We are not a floor of full time employees in one city. We are a curated network of writers, directors, editors, regional storytellers, cultural researchers and AI specialists spread across every corner of India.
From a Bhojpuri lyricist in Varanasi to a Tamil brand filmmaker in Chennai. From a Marathi cultural strategist in Pune to a Northeast visual artist in Guwahati. This network is our engine. It's what makes truly regional content possible. Not approximated, not dubbed, but originated.
AI is our production backbone. The collective is our creative soul.
Content made in Mumbai
dies in Madurai.
Every year, brands spend crores on content that their own regional audience doesn't recognise as their own. We fix that. Not by translating. By originating. Three ways we do it.
Regional storytelling
From Onam to Bihu, from Pongal to Baisakhi. We don't translate stories. We originate them. In the dialect that moves people. With the insight that only years of cultural immersion builds.
Moment marketing
IPL. Navratri. Eid. Budget day. A viral local event at 3pm. We are built for speed. When the moment arrives, your brand is ready. Not three days late with a generic post.
AI powered production
The soul is human. The scale is machine. We use the latest AI production stack to deliver cinematic quality content at a fraction of traditional cost. Without compromising a single frame of story.
Stories we manufacture
15 seconds. Full emotion. Zero compromise on soul.
Cinematic. Layered. The kind of story that outlives a campaign cycle.
From Diwali to Durga Puja. Originated in the festival's own language.
The Kumbh. The carnival. The corner mandir. We're already there.
Content brands that compound in equity. No influencer can replicate this.
3 to 7 minute serialised drama IPs. Brand embedded in story. Not interrupting it.
10 to 20 second regional prerolls that people choose not to skip. Story first. Logo last.
Original animated characters and worlds rooted in regional folklore, language and aesthetics.
AI built regional personas. Hyperlocal voice, face and language. Owned by the brand. Forever.
PORTFOLIO
Brands we've told stories for
Also told stories for Dabur India · Pro-ease · Dabur Ratnaprash · Akshayapatra Foundation · Radio One · ICE Media Lab · North AI · Emami · Tata Tea · Fortune Foods · Parle · Britannia · Marico · Godrej · Wipro Consumer · Amul · Everest Spices · Catch Foods · Haldiram's · Bikaji · Mother Dairy · Asian Paints · Havells · Hero MotoCorp · Dabur Honitus · Rumi Fine Fragrances
AWARDS
In the press
“Debojit Saha on how Bharat consumes content differently”
Featured in Campaign India, Social Samosa & afaqs! Media Dialogues
SCRIPTED
AI
ACTIVATION
What if the wall spits on you, every time you spit on them?
Introducing The Wall That Spits Back on World No Tobacco Day, to stop people spitting on walls after chewing tobacco. A PSA with a technology innovation by Dabur Red Paste.
UNSCRIPTED
CORPORATE
TECHNOLOGY
Your brand.
Bharat's story.
We don't take briefs. We take stories that are waiting to be told. Tell us yours, or just come over for coffee.
www.bcfworks.com
Story received.
We'll come back to you with a story worth telling. Soon.